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You must ensure that any third parties who access pictorial works in this way comply with the usage restrictions set out in this Contract and you accept responsibility and liability for the acts and omissions of those third parties. This license is granted for your internal research, product design, development, inspiration and manufacturing purposes only. Where you are an educational institution, this license is granted for your non-commercial, educational use only. But just as Emap starts to reap the benefits from its costly acquisition, its new star could be yanked out of its clutches by private equity bidders.
Cinven and Apax have been linked to possible bids for part or all of Emap and are thought to be particularly interested in the business-to-business arm. Mr Carter says his communications division is a coherent business and he does not expect to get approaches for WGSN in isolation.
But if a big offer comes along, Emap's board will have a duty to consider it. Simon Baker, media analyst at Credit Suisse, says there are suggestions that Emap may be flexible on exactly how its various assets are offered. Emap started 60 years ago as a regional newspaper group and went on to build a stable of consumer magazines from its first title, Angling Times. It is now Britain's largest exhibitions organiser, the second largest consumer magazine publisher and the second largest commercial radio group.
In July it revealed that various bidders had emerged for the business and initial expressions of interest were due this week.
The business-to-business arm, including Worth Global Style Network , with its reliable cashflows and lower dependency on advertising markets, is seen as particularly attractive. Fashionable and profitable, the site making millions from style leaders. In an era of free searches, Emap's WGSN charges huge sums for its forecasts, but can it see a buyer coming? So is social media disrupting the trend-forecasting business? I could not sit behind my desk and do my job well.
In fact the reports that Owen publishes for WGSN are a complex brew of on-the-street reporting, social media divination, and actual hard numbers. She will often pour over hundreds of pages of research reports and browse all types of statistics trying to identify any shift in the economic mood that might effect fashion. Take the current athleisure trend, where everyone from Kate Hudson to Beyonce has a line of high-fashion fitness clothes, and sweatpants are just as likely to be seen at start-up offices as they are at the gym.
Owens points out that it was easy to see this coming if you were paying attention to the booming gig economy. WGSN's predictions don't come cheap. It has a rather opaque subscription model but the monthly figure for its services is in the thousands of dollars. This high cost is probably why few outside the industry have ever heard of the company: the fees are simply too high for casual followers of fashion trends. In some ways, the pay wall keeps trade secrets just that, secret. On the other hand, the information on the website, while inaccessible to the general public, is widely consumed.
All told they supply trend reports to over 6, different companies. In the fashion industry if you are not using WGSN, you are the odd one out. Which came first, the trend or the report?
While it can be hard to know if a trend is simply reported or created in the reportage, in some ways it doesn't matter: knowing the same information as everyone else in your playing field is a risk management tool.
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