It seems odd that someone make a deliberately tasteless food, but it was all part of an extreme diet — promoted by his church — aimed at suppressing passion. He was a Seventh-day Adventist, a branch of Christianity which advocated a strict vegetarian diet devoid of alcohol, caffeine or meat.
In addition, Kellogg was a fervent believer of abstinence and believed sex and masturbation were unhealthy and abnormal. Cornflakes made from toasted maize followed in and a version with a longer shelf-life in The Kelloggs at first sold their products mainly by mail order to their ex-patients, but then began advertising in newspapers and on billboards, while rival entrepreneurs invaded the promising market and copied the Kellogg lines. An ex-patient of the sanitarium named C. Post made Grape Nuts, based on the Granola biscuits, and a cereal-based drink called Postum patterned on the Kellogg coffee substitute.
Here are some of the latter. Warning: This is going to get pretty gross. A advertisement for Kellogg's Battle Creek Sanitarium. Kellogg was a disciple of Horace Fletcher, a dubious health expert who advised people to chew each bite of food at least 40 times before swallowing. Two women laying on tables receiving artificial sun light treatment at the Kellogg's Battle Creek Sanitarium, circa Like other physicians of his day, Kellogg experimented with the therapeutic effects of artificial light.
Some of that work, such as using light to treat depression, became an accepted practice. In the book "The Battle Creek Sanitarium System," images of hydrotherapy procedures are shown including baths.
In a ad in Good Housekeeping magazine, the Battle Creek Sanitarium boasted of offering 46 different kinds of baths. Corn flakes, which he first designed in the s, were his most enduring legacy. But in the s, people desperately wanted cereal, and they bought as much cereal as Dr. It was an opportunity for Dr. Kellogg to spread his gospel of biologic living. In dense books and popular lectures, John Harvey Kellogg explained the merits of bland foods like cereal.
Kellogg wrote as much about the dangers of sex and masturbation as he did about healthy living. Despite creating a product, corn flakes, that launched a food craze, Dr. Kellogg cared more about this cause than profits. In his lectures, he explained how people could make cereal at home. The cereal business quickly got away from Dr. John Harvey Kellogg.
Although Dr. Kellogg attempted to protect his invention with a patent, businessmen quickly realized that they could produce cereal without infringing upon it. Kellogg took personally. After all, of the two most successful cereal companies, one was created by a former patient and the other was founded by Dr.
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