If you consider these stats, the future of Pinterest seems to not only be bright but certainly thriving. If you market yourself on Pinterest, your focus should not be on international users. The U. At the current levels, Pinterest for business statistics shows that it is ahead of Twitter when it comes to Monthly Active Users. Pinterest user demographics, on the other hand, shows an uptrend that grows by leaps and bounds each year. Everyone can relate or aspire to them. No surprises, please!
Interestingly, travelers have moved to Pinterest now — who knew? Meanwhile, Pinterest broke down other top trends for too — in health and wellness, hobbies and interests, momentous moments, food of course — everybody likes food!
Phew, that was a long list! Congratulations to the winners! And to our big star here — well done, Pinterest! We should throw you a big party! Brands from various industries will be forever indebted to you!
Not only that, but people all around the world are also really grateful to Pinterest for showing them the path to achieving their dreams. Pinterest is growing and flourishing. So now you know the answers to 2 important questions — How many people use Pinterest? It provides users and marketers with a vast happy playground that boosts inspiration, and the results are mind-blowing. People aged 18 to 49 are the most active Pinners. Yes, they do, and their number is rapidly growing.
Are you kidding me? Of course, they do — now more than ever! Pinterest facts and stats show that million people use it, to be precise. Wanna join the party? How popular is Pinterest, you ask? I am a curiosity-driven creature searching for answers — and questions — in the digital realm. From marketing through online business creation to software tools — I am fascinated by everything that can make life easier.
When not looking for meaning, yoga and good food keep me grounded. How to Remove Malware from Android Devices. Are US Prisons Overpopulated? Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.
Table of Contents. Check out these Pinterest facts and stats and see for yourself. Starting with some of the most Fascinating Pinterest Statistics Over million people use Pinterest monthly. Pinterest is the fastest startup in history to reach 10 million unique monthly users. There are over million Pinterest monthly active users. The number of US Pinterest users as of July is Check this out: 4. It is one of the most popular social platforms, just behind giants like Facebook, YouTube, and Instagram.
A part of this success can be attributed to the recent features introduced by Pinterest to make it easier to shop on the platform.
These statistics are a clear indication for brands and marketers to ensure that they optimize their content for mobile. This proves that the platform has become more attractive for the younger generation, as more brands rush to curate their products and offerings to target the young ones. Furthermore, recent statistics show that the number of Pinners under 25 years grew twice as fast as users over 25 Pinterest, Pinterest, Besides the international user growth, Pinterest has gained a significant amount of advertising momentum in the international markets.
Source: Pew Research Center, Note: Please link back to omnicoreagency. Show all. Pinterest surveyed the most popular searches on the platform across categories like food, travel, health, and beauty. They noticed an increase in searches for products that go beyond gender labels.
These Pinterest trends can help you plan campaigns or develop new products to suit the needs of consumers. Image Source: Cast From Clay.
This could be because users visit the site mostly when they need to find something and not as much for entertainment or to pass the time. Corporates have embraced Pinterest as a great platform to introduce their products to their target audiences.
With Pinterest, brands drive more referral traffic to their sites than other social media platforms. They have also expanded their Shopping Ads internationally. Merchants and advertisers can now use the platform to sell their products.
You can now upload your catalogue and turn your products into Shoppable Pins. As a retailer, you can create Pinterest Ads automatically from your product feed. Image Source: eMarketer. Pinterest is an excellent platform for marketers who want to persuade their target audiences to buy. That represents the potential to sell to eight out of ten users. They use Pinterest to get ideas on what to buy more than they use other social platforms.
Combining unique and personalised images makes it easy for consumers to move from discovery to purchase. The platform also influences what brands people shop from, products they buy, and the amount that they spend. Pinterest posts have a three-month lifespan compared to Facebook's five to six hours and Instagram's forty-eight hours.
Twitter has the shortest lifespan of fifteen to twenty minutes. Your Pins can receive engagement even after a year, especially if you optimise your content. Pinterest users also have a higher purchase intent than those on other channels.
CoSchedule found that the best time to upload your posts on Pinterest is in the evening from pm and from 2 am to 4 am. Fridays and Saturdays are also great times to post as people are planning weekend activities.
However, timing does not matter on Pinterest, as long as you consistently post the right kind of content. Image Source: CoSchedule. Pinterest has had an excellent Despite all of the uncertainties caused by Coronavirus, Pinterest increased both its user numbers and revenue over the year.
The revenue they received , predominantly from ads, was higher each quarter in compared to the comparative quarter in every previous year. Indeed, It ranks No. In comparison, Apple ranks 1.
Prophet describes the index as showing "the 50 brands we can't imagine living without. Each year Pinterest makes predictions about the year ahead. One of their picks was that global influences would make their way into Pinners' homes in a big way in
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